Roaming fees end but users not free from bill shock headaches
It was the moment citizens had been waiting for, for many years, and quite frankly, it was long overdue. The European Commission ‘Roam Like at Home’ regulation means that users travelling within the EU can make calls and use their text and data allowances at the same rate they pay at home. It’s a huge win for businesses and consumers alike. But there are still considerations that need to be made to ensure that users can unlock the best deals and highest quality of service in this new environment.
The law, which finally came into power on 15th June marks the end of a ten-year journey that has seen European lawmakers wrangling with the terms. Most are rejoicing about the fact that it’s now cheaper than ever to browse the internet while on holiday, but they should also be aware that it isn’t completely a free pass…
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